Spikeball tapped me to produce a social campaign built around its “Greatest Gift Giver” championship belt — a playful holiday concept inspired by the larger-than-life energy of classic professional wrestling.
The brief called for a dramatic reveal of the GGG belt through fog, slow push-ins, hero close-ups, and exaggerated wrestling-style voiceover, culminating in a social call-to-action inviting fans to tag the person who gifted them Spikeball for the holidays.Visually, the direction leaned into a retro 1980s wrestling aesthetic, using neon lighting and bold, theatrical presentation to evoke the feel of classic WWF-era branding.I oversaw the production and delivery of the final social piece, translating the creative direction into a finished asset designed to feel energetic, irreverent, and distinctly Spikeball.
Producer
Creative Director: Mike Schnëberg